Our Story

Flow Beauty Co is an edit of multi-use cosmetic products, with ingredients sourced from the most ethical suppliers in the world.

After 5 years of running my make up line MDMflow, I decided it's finally time for me to straighten out the world of skincare. As a cosmetic scientist I often find myself using shampoo as body wash, lip balm on my cuticles or eye cream all over my face. 

Yes, because I'm a rebel, but also because when I make decisions around how I use products, I tend to ignore what's on the front of label and instead head straight to the ingredient list.

I often find myself asking, "It's contains universally conditioning and hydrating ingredients. Why is it just a face cream?"

With Flow Beauty Co I source ingredients from the best suppliers in the world, break down the properties and allow you to decide where they best fit in your beauty regime. 

Our debut product and bestseller Everything Oil is a deeply nourishing oil that is formulated for use on hair, face, body, feet, hands, cuticles, and all other dry areas. Our range includes many Africa sourced active ingredients such as Shea butter, Marula oil and Papaya oil a nod to my West African (Nigerian) roots.

- Flow X